Ed. Note: Residing north of Massachusetts Avenue, we wish to introduce MVT Resident as a joint writer of this post.
What’s good for selling Globetrotters tickets isn’t necessarily a good thing for selling real estate. We’ve seen the vinyl ad trick around the Penn Quarter before and we guess that with a not so hot housing market, you do what you have to do to drive people to your property. It’s clear that cherry blossoms aren’t the only thing blooming around DC as we couldn’t help but notice the ad shown above at the corner of 11th and G as one of many. All over the neighborhood vinyl CityVista ads pop up in bright green, blue and orange colors. They’ve been seen at the park at 6th and Mass Ave, under the Chinatown Friendship Arch, at 7th and K in front of Mount Vernon Square and at 6th and F near the Harman Center.
We wondered if the Penn Quarter is indeed an area with special advertising freedoms. Nowhere else in the District have we seen this type of advertising in a public space. A call to CityVista and their sales office resulted in the response that their advertising company got a permit from DCRA (Department of Consumer & Regulatory Affairs) to place such advertising around the neighborhood. This information is surprising as only the DDOT (District Department of Transportation) can issue these permits and they have denied all such requests. An informal call to DDOT yielded that no commercial advertising is allowed on public sidewalks.
We are excited that CityVista is opening but wonder if putting guerilla advertising all over the neighborhood is doing them more harm than good? Should these ads be allowed or are they eyesores? And, would any of you be drawn to check out a property advertising this way?