The decal for the Help shop, a company specializing in simplified retail pharmaceuticals, went up in the old Waffle Shop space at 522 10th St NW across the street from Ford’s Theatre and PQ Living’s Columbo was on the scene to capture the newly decorated window (photo above). Help is a pop-up store that will open on Monday, October 29 and run for about a month through Sunday, November 25. The Washington CityPaper has a nice rundown on the store’s events that begin on the 29th. Help’s Facebook site has a pre-setup interior shot of the store.
What are simplified retail pharmaceuticals? Instead of having a headache, walking into a store, and saying “I have a headache therefore do I need…Bayer, Tylenol, or Advil…single or multi-symptom…red, green, or blue?” you walk into Help and look for the package that says “I have a headache” which contains pure acetaminophen. The name brands can bundle extra drugs into the same tab for multi-symptom relief which makes for lots of different boxes on a shelf but here you get a single box containing a single compound. The remedies offered by Help are advertised as having less drugs, less dyes, and less confusion and are simplified versions of what you might find in a big chain pharmacy. Is it a better way to buy remedies? We don’t know but we’ll check it out.