Man Vs. Map…A New Form Of Advertising
The pedestrian and auto traffic in downtown DC, especially on 7th Street NW, is irresistible to marketers. It’s advertising crack candy. There are condos, businesses, office buildings, metro stops, bus stops, museums, restaurants, and hotels all lining our area’s Main Street and there is no end of workers, residents, students and tourists plying the sidewalks. It doesn’t surprise us that marketing departments vie to get pedestrians’ attention in any way possible including plopping a sofa down in the middle of the sidewalk, smacking street ads down on the pavement, and lighting up the corner of 7th and H St NW with digital billboards.
We have a new one for you that we saw yesterday. We observed a truck parked on 7th Street NW with a large interactive display of the United States and a Simon Says-like game that users play in the bottom right corner to rack up points (anyone remember that Milton Bradley hit electronic game from the 1980s?). The goal for the person playing the game is to repeat the patterns of displayed color lights shown to them, get a high score, and be eligible for a gift certificate. The goal for the company advertising is to get noticed.
Effective? Perhaps. Innocuous? Probably. Eye catching? Certainly.
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